Are anchors in the sea of life.
Are steadfast in the face of opposition and triumph.
Big or small, their roots form the foundation of our thoughts.
Are the spark that initiate creativity.
Determine the direction of our energy.
Every possibility, every movement, every glass ceiling broken, began with one.
Impact our outcomes.
Are the foundation of all relationships.
They are the outward expression of aspiration to make our mark in this world.
Generate the feelings and emotions that shape our lives.
Create the moments by which life's lessons are learned.
How we discern them is the single greatest force that determines our attitudes.
Is the result of our habits.
Is the unique combination between our informed past and aspirational future.
It is our transparent truth emanating from the repetitive pattern of our values, intentions, behaviors and memories.
As a non–profit with no consistent visual identity system and a decades old logo, we were looking to undertake a complete rebranding effort.
From the initial discovery phase to the unveiling of the final product, the Jostens team was exceptionally professional, experienced, collaborative and creative. They took the time to get to know who we are to ensure our new logo perfectly captured our values and our mission.
Our staff was involved every step of the way, allowing us to feel a sense of ownership and pride. The entire process re-energized us and helped our organization achieve a renewed purpose and direction. We are so grateful to Jostens for making what could have been a daunting undertaking into an easy, positive, exciting and rewarding experience for our entire staff.
Dr. Karissa Niehoff
Executive Director, CT Association of Schools – CT Interscholastic Athletic Conference
